Notes: MLB/Roku streaming deal, White Sox still bad

MLB might have a new streaming partner soon, and Jerry Reinsdorf’s White Sox are certainly made in his image

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According to The Athletic, Major League Baseball might be leaving Peacock behind when that deal is up, and moving over to Roku for streaming Sunday morning baseball games. It’s not that Peacock is uninterested in maintaining their relationship with MLB, so much as, per Andrew Marchand, they were willing to do so for one-third the value of the current deal, which pays $30 million annually.

Now, exactly which service MLB ends up with isn’t of much concern, but the thing to wonder about here is what Roku will be willing to pay to pry the league’s Sunday morning games away from Peacock. If there is no other competitor for the services, then sure, maybe Peacock gets away with offering less than last time, because MLB’s choice is then $10 million per year or nothing. With Roku involved, though, maybe Peacock bumps their offer up, or, in order to get their foot in the door in this realm, Roku is happy to surpass any offer coming from Peacock in order to be the most attractive option. Which could in turn mean MLB is (1) finding new partners to increase their revenue or (2) finding new partners in order to maintain their current level of revenue. Whether it’s the first or second thing depends a lot on how everything shakes down with Diamond and MLB’s eventual streaming-heavy future.

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