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MLB selling the technology behind MLB.tv, BAMTech, to Disney? Sure, that made sense each time they let the Mouse bite off a piece, as the league got a ton of money for the tech that powered a service they could keep using without owning the rights to it and licensing it out themselves, as they had done for WWE and the NHL.
MLB selling MLB.tv itself? Well that’s going to take a little more thinking through. That’s reportedly what’s going down, with ESPN the buyer, as part of a reshuffling by both parties in terms of their baseball broadcasting priorities.
Continue reading “MLB is reportedly selling MLB.tv. Let’s dive in.”