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Obviously, it’s a rarity in this space when MLB’s business activities are brought up and not immediately ripped apart for some deserved transgression. So hey, let’s enjoy something happening where I’m leaning far more toward, “huh, neat” than “what’s their goal, here?” with eyes narrowed.
I’m speaking of, as the headline already alerted you to, Major League Baseball’s significant investment in the Athletes Unlimited Softball League, or AUSL. Last summer, I wrote about the AUSL for Baseball Prospectus, in a piece titled “Athletes Unlimited and a New Model for Pro Sports.” Here’s a bit of that to get you up to speed on the league and my thoughts on it:
Continue reading “MLB’s investment in Athletes Unlimited intrigues”